hELLO.
the following is
a list of things
MY FRIENDS AND I HAVE CREATED.
I’Ve also
Been Fortunate enough
TO create
THREE
TREMENDOUS
CHILDREN.
MY FRIENDS WERe NOT involved.
Thing #1.
The Voice of Ving Rhames over Unedited Arby’s Food for Arby’s
Jeff had the line. Jason and Bo and I had the pitch. Matt had the launch. Jake hospitalized a PA with a rock to the head. Charlie laughed.
My Role: AD, CW, Everything In Between
Arby’s 🥩 I Need A Gyro
Arby’s 🥩 Fresh Prince
Arby’s 🥩 Big City Sandwiches
Plus many, many others…
Thanks to @Razzy_c on YouTube for compiling a ton of our work.
In a circular room in a rectangular building in Minneapolis, MN we set the look for We Have The Meats with this busted comp. Sorry, Bo Dietl.
Thing #2.
A New (Truly) Wild Use of An Iconic Mascot for Jack Link’s
There’s one more that hasn’t aired yet. Honestly, it may never.
My Role: ACD, AD, CW
Jack Link’s 🦧 Stream
Jack Link’s 🦧 Surgery
Jack Link’s 🦧 Trim
Thing #3.
Fanny Packs and The Feeling of Winning for Loctite’s Super Bowl
Somehow the two for-profit music degrees amongst this creative team paid off.
Sales increased. Name recall exploded. AdWeek Rank #3.
My Role: AD
Loctite 🏆 Positive Feelings
Loctite 🏆 Positive Feelings 12” Dance Mix
Woodworking Network loved it.
Thing #4.
An Idea that shifted Massage Envy from a Rare Indulgence into a Routine Necessity
Sold my first tag, plus had a great time working with Kristoffer Borgli before he got all famous and worked with Nic Cage and A24.
My Role: AD, CW
Massage Envy 🧘♀️ Rituals
Massage Envy 🧘♀️ Chairs
Massage Envy 🧘♀️ Phone
Massage Envy 🧘♀️ Couch
Thing #5.
The Voice of the Tax Brand that’s Finally Getting Real About How It Feels for TaxAct
They’re a drag.
My Role: AD, Mental Support
TaxAct 💻 TaxAct Is A Tax Company
TaxAct 💻 Pro Athletes
TaxAct 💻 Sexiest Industry
Thing #6.
A Campaign for Command that took them from Utility to Catalyst For Human Inspiration
Shot on a backlot in Bulgaria with one million banana lattes.
My Role: GCD
3M Command 🪝 Spideys
3M Command 🪝 Bells
Plus more to come…
Thing #7.
This On-Network work that celebrated Everything College Sports for BTN
Everything, basically.
My Role: AD
BTN 🏀 College Sports Did This
BTN 🏀 Tuba
BTN 🏀 Little Brown Jug
BTN 🏀 Colors
BTN 🏀 Glow Sticks
BTN 🏀 Animals
BTN 🏀 Outfits
BTN 🏀 ILLINI
Thing #8.
A Fairly Decent Execution of a CMO’s Idea
If you listen closely, you can hear me belting some vocals into my phone in Culver City. Don’t tell SAG.
My Role: AD
Arby’s 🍕 Big Game
Arby’s 🍕 The Other Guys
Arby’s 🍕 Single Purpose
Arby’s 🍕 Packed Beyond
We made this before Ai
Thing #9.
An Internet Thing for Talenti that made its way around The Socials
This made my brain hurt.
My Role: AD
Talenti 🥥 Flavorize.me
#10 was pretty good, too.
If you’d like to see >> more work << just give a holler and I can dig some up.
Other brands include: Cadillac, Facebook, H&R Block, Cooper Tires, Herradura Tequila, Woodford Reserve, International Delight, Culligan Water, Starz Network, Travelers Insurance, Charter Communications & Buffalo Wild Wings.
