hELLO.
the following is
a list of things
MY FRIENDS AND I HAVE CREATED.
I’Ve also
Been Fortunate enough
TO create
THREE
TREMENDOUS
CHILDREN.
MY FRIENDS WERe NOT involved.
Thing #1.
The Voice of Ving Rhames over Unedited Arby’s Food for Arby’s
Jeff had the line. Jason and Bo and I had the pitch. Matt had the launch. Jake hospitalized a PA with a rock to the head. Charlie laughed.
Many did much.
Payton did it all.
My Role: AD, CW, Everything in between
Arby’s 🥩 I Need A Gyro
Arby’s 🥩 Fresh Prince
We made it on GENIUS, ma.
https://genius.com/Arbys-fire-roasted-philly-advertisement-song-annotated
Arby’s 🥩 Big City Sandwiches
Arby’s 🥩 Cheeseburgers
Plus many, many others…
Thanks to @Razzy_c on YouTube for compiling a ton of our work.
In a circular room in a rectangular building in Minneapolis, MN we set the look for We Have The Meats with this busted comp. Sorry, Bo Dietl.
Thing #2.
Fanny Packs and The Feeling of Winning for Loctite’s Super Bowl
Somehow the two for-profit music degrees amongst this creative team paid off.
Sales increased. Name recall 🚀🚀🚀. Party was had.
AdWeek #3 overall. AdWeek Creative 100.
My Role: AD
Loctite 🏆 Positive Feelings
Loctite 🏆 Positive Feelings 12” Dance Mix
Woodworking Network loved it.
Thing #3.
A Global Campaign That Shifted 3M Command Strips from a Utility to a Catalyst For Human Creativity
Shot on a backlot in Bulgaria with one million banana lattes.
19 setups. 23 OCPs. With 6 weeks pre pro. On the other side of the world.
My Role: GCD
3M Command 🪝 Spideys
3M Command 🪝 Cherries
3M Command 🪝 Bells
Thing #4.
An Idea That Changed Massage Envy from a Rare Indulgence to a Routine Necessity
Sold my first tagline, plus had a great time working with Kristoffer Borgli before he got all famous and worked with Nic Cage and A24.
My Role: AD, CW
Massage Envy 🧘♀️ Rituals
Massage Envy 🧘♀️ Chairs
Massage Envy 🧘♀️ Phone
Massage Envy 🧘♀️ Couch
Thing #5.
A New (Truly) Wild Use of An Iconic Mascot for Jack Link’s
Call it brave. Call it dumb. March Madness was wild that year.
My Role: ACD, AD, CW
Jack Link’s 🦧 Stream
Jack Link’s 🦧 Surgery
Jack Link’s 🦧 Trim
We had a very clear target.
Thing #6.
The Voice of the Tax Brand that’s Finally Getting Real About How It Feels for TaxAct
They’re a drag.
My Role: AD, Mental Support
TaxAct 💻 TaxAct Is A Tax Company
TaxAct 💻 Pro Athletes
TaxAct 💻 Sexiest Industry
Thing #7.
A Platform Idea for M Health Fairview Pediatrics that Every Parent Can Relate To
True.
My Role: ACD
MHealth 🏥 Some Days
Thing #8.
This On-Network work that celebrated Everything College Sports for BTN
Everything, basically.
My Role: AD
BTN 🏀 College Sports Did This
BTN 🏀 Tuba
BTN 🏀 Little Brown Jug
BTN 🏀 Colors
BTN 🏀 Outfits
Thing #9.
A Cowboy Theme Party for H&R Block Online cuz why not?
Phil Morrison directed.
My Role: CW, AD
H&R Block 🟩 Na Na Na
H&R Block 🟩 Blacksmith
H&R Block 🟩 Cow Corral
Thing #10.
An ATM that Dispenses Actual Tacos for Keybank
Tommy Guta, Received Taco.
My Role: AD
Keybank 🌮 ATM
#11 was pretty good, too.
If you’d like to see more work, just give a holler and I can dig some up.
Other brands include: Cadillac, Facebook, Post-it Brand, More Arby’s, Buffalo Wild Wings, Dairy Queen, PAW Patrol, Little Bites, Cooper Tires, Herradura Tequila, Woodford Reserve, Arby’s, Vitamix, International Delight, Culligan Water, Starz Network, Talenti & more.
© JakeLikesOnions